Did you know Burberry is the most-liked luxury brand on Facebook? Obviously one to know how to work the social media audience, the beloved British label is going to live-stream its February 2016 runway collection in London today.
Tonight's show will be a special one for Burberry. The brand will be presenting the "new" Burberry label on the runway, which unifies the previous Prorsum, London and Brit lines for a more streamlined presentation. The womenswear show also marks the final show before Burberry changes the format of its future presentations, when all Burberry's men's and women's collections will be shown biannually and be immediately available in stores.
Attracting celebrities from around the world, Chinese singer Na Ying and Korean actress Han Hyo Joo have been spotted flying in for the Burberry show, which will be held at a custom-built venue in London's Kensington Gardens.
But not to worry if you don't have front row tickets. The show will be live-streamed on the newly launched Burberry App on Apple TV and also on hk.burberry.com from 1 pm UKT, or 9 pm Monday Hong Kong time on February 22.