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Saint Laurent Enlists Jane Birkin and Cara Delevingne in Latest Campaign

Mar 31, 2016

Jane Birkin has made a surprise modeling debut for Saint Laurent.

The French fashion house has unveiled the British actress and singer, 69, as the latest addition to its 'Music Project'.

The label took to Twitter earlier this week to reveal two black and white shots of the star shot by the house's creative director Hedi Slimane. Taken in the Yves Saint Laurent couture studio in Paris, the images show Birkin staring candidly into the camera, sporting the brand's iconic 'Le Smoking' jacket, paired with a crisp, unbuttoned white shirt and soft bangs framing her face. The pictures are captioned simply: 'Jane Birkin / "Le Smoking"'.

Since re-joining Saint Laurent in 2012, Slimane has recruited a range of powerful figures within the music industry to star in his 'Music Project' campaigns. In posing for the designer, Birkin joins the likes of Joni Mitchell, Marianne Faithfull and Courtney Love -- all of whom have featured in the series.

Despite rarely making appearances on the fashion scene and having never before fronted a high fashion campaign, Birkin's status as timeless style icon has proven unshakable. She famously inspired the Hermès 'Birkin' bag in 1981 when she met the brand's Chief Executive Jean-Louis Dumas on a flight. The piece has gone on to become one of the most recognisable fashion accessories in the world.

Slimane is the latest in a wave of designers currently embracing older models for high-profile fashion ads. Sophia Loren fronted the beauty campaign "Dolce Rosa" for Dolce & Gabbana in January this year, while Balmain talent Olivier Rousteing put 49-year-old Cindy Crawford and 45-year-old Naomi Campbell and Claudia Schiffer at the centre of the house's spring/summer 2016 campaign. 

Slimane has also turned to British model Cara Delevingne to be the face of the La Collection de Paris campaign.

The campaign will highlight 42 looks designed by Slimane for the La Collection de Paris previously showcased during Paris Fashion Week.

News of the campaign was revealed on the Saint Laurent also via Twitter on March 30, featuring four black-and-white photographs of the model wearing iconic pieces of the collection.

The fashion duo first worked together back in 2013 for the Saint Laurent grunge collection. 

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