Things are looking good for Puma. 2016 was one of their best years yet. With Rihanna at the helm as Creative Director, the brand has enjoyed a new lease on life, with hosts of celebrities and athletes, from Kylie Jenner to Antoine Griezmann, endorsed the brand and giving it a much needed boost.
Collaborations are the name of the game right now, and Puma is not lacking— last year’s collaborations with BAPE, Ronnie Fieg, and Collette, were some of the best we’ve seen in a long time. The brand is back at it again, for their third drop with an unlikely partner: Sesame Street Workshop.
Classic characters from the beloved tv-show, like Elmo, Oscar the Grouch and Cookie Monster, feature in the the reimagined versions of Puma's iconic 'Suede Classic' and 'Basket' models. The bold designs come in a variety of styles, and tap the nostalgia market hard. Outside of the footwear, there are track jackets, t-shirts, hoodies, sweatshirts, shorts sweatpants, hats, and bags.
All products will be available for children and adults, so the whole family can match. The full collection will drop on March 10.