Gucci is the first fashion brand to introduce its own Animoji. Celebrating the Year of the Dog, the interactive addition is a feature on its app and are based on Gucci creative director Alessandro Michele's own dogs - Bosco and Orso. These animated renderings of the dogs were created by frequent Gucci collaborator Unskilled Worker, who created a range of artwork and graphics that appeared in a Gucci collection. This feature allows iPhone X users to record video clips of themselves as Bosco and Orso - emulating the users' own voice and facial expressions. Aside from that, users can explore Gucci's app to find exclusive wallpapers, videos and other goodies. There's even a game featuring the popular Dionysus bag.
Gucci's been killing it - they've been named the hottest brand of the year by Business of Fashion and Lyst. Alessandro Michele has been able to tap into a strong consumer base with a design language that has completely revitalised the once-lagging Kering brand. Its push into digital offerings is a testament to Gucci's way of connecting with its consumers and being relevant to the millennial generation.
Gucci also released a full collection to celebrate Year of the Dog, featuring a range of items that feature dog graphics. The collection is available now, and you can check out Gucci's Animoji on its app here.