After 20 years, the British heritage brand Burberry unveiled a new brand identity; a completely redesigned new logo and monogram. Riccardo Tisci, Burberry’s latest creative director worked alongside the British graphic designer Peter Saville to create the final product in just 4 weeks.
Based on photos exchanged by the two on Burberry’s Instagram feed, Tisci and Saville drew inspiration from “a logo from 1908 and a Thomas Burberry monogram”. The result is a minimalistic, modern, all-caps design in sans serif.
However, the brand received some backlash as fans were not so convinced. Some social media users criticised the new design, mocking it like @_MattStrong did on Twitter stating, "just pick a font." He then hilariously recreated the new Burberry logo on Microsoft word.