Indeed sometimes, more is more. And if there’s a brand that knows how to celebrate life, abundance and yes, flamboyance, with utter sophistication and taste, it’s Bvlgari. In its new campaign, aptly named “Mai Troppo” or ‘Never too much”, the luxury brand reminds everyone to embrace and savour each moment – be in the here, be in the now.

The campaign features a stellar cast that includes supermodel Lily Aldridge, British actress and singer Naomi Scott, and American star Zendaya, shot under the creative direction of Swedish director and photographer Johan Renck, who brings to this project his passion for delving deep into the personalities of his subjects, and absolute love for breathtaking scenery and rich storytelling.

Rome, Bvlgari’s birthplace, provides the perfect backdrop for this campaign, where the city’s storied streets lined with historic monuments and vibrant people play as much a role as its three protagonists. Wearing Bvlgari’s incredible suite of high jewellery, Serpenti, B.Zero 1, Fiorever and Divas’ Dream, Naomi, Lily and Zendaya embrace their uniqueness and femininity.

“Mai Troppo” is a campaign that celebrates life, and reminds women all over the world to be yourself – unapologetically.