What do Beyoncé’s “Already” music video, Adele’s latest Instagram post, and Dua Lipa’s visual cover of “Physical” have in common? The iconic crescent moons of Marine Serre, which are currently taking over the fashion world.
According to Lyst, global online searches for “Marine Serre crescent moon print” spiked 426% within 48 hours after Beyoncé dropped her latest visual album, Black is King. The album was hailed as the digital fashion event of the summer, but amongst all the striking looks she served up in the 90-minute visual feast, the internet has chosen its favourite – the brown Marine Serre moon print catsuit. Searches for “Marine Serre” continue to rise 51% weekly according to Lyst, and even just reached its peak on Google.
The creator behind the signature moon print taking over our Instagram feeds is 28-year old French designer, Marine Serre. Despite her young age, she was described by none other than Karl Lagerfeld as having “a will of steel” in one of his final interviews. After taking home the LVMH prize in 2017, Serre launched her eponymous label and made the crescent moon it’s de facto logo. Since then her iconic moon print can be spotted on most of her designs, namely her second-skin-like garments which she is most known for.
On why she chose the moon as her brand’s logo, she explained to Dazed & Confusedthat she is drawn to the multifaceted nature of the moon as a symbol: “It is one of the oldest symbols that ever existed, present everywhere, and that keeps evolving with us… It is never stable and timeless at the same time.”
Need some inspiration on how to style the hottest print of 2020? Check out six celebrity Marine Serre looks we love:
During their comeback promotions for “How You Like That” in July, Blackpink donned different versions of Marine Serre’s moon print in black and hot pink (of course), which were customised to suit the unique pop personalities of each member. Jennie exuded grace with her crescent moons in ruffles, Lisa coolly layered a black bralette over hers, Jisoo rocked them in a magenta distressed denim, while Rosé styled them with oversized overalls.
Dua Lipa’s relationship with the iconic moon print began way back in 2018 when she showed off a head-to-toe Marine Serre outfit in a mirror selfie. The artist was last seen in the brand when she posed for the visual cover of one of her latest singles “Physical.”
Korean-American model Irene Kim was spotted in denim on (Marine Serre) denim at European luxury brand Byredo’s event last May. Marine Serre also offers a skirt and jeans in their unique crescent moon fabric if you want to look as effortlessly chic as Irene.
The rain did not stop Sandara Park from slaying Paris Fashion Week last September. She was seen in the elegant Jacquard Midi Dress, which she styled with the iconic Moon Choker for a touch of fierceness.