Richard Mille, one of the leading luxury watchmaking brands globally, has launched a multi-year partnership with Ferrari. This collaboration ranges from the pinnacle of Formula One to the fast-developing Esports category, with the former anticipated to provide active support to the Ferrari Challenge series.
The multi-year partnership will see the development and progress of a unique range of watches in close collaboration with the Italian luxury brand’s design team to produce stunning timepieces combining novelty and aesthetics, reflecting the strong and driven partnership behind the project. The combination of Ferrari’s latest period technology with state-of-the-art design will further add to the modernity and technical prowess of Richard Mille’s masterpieces.
Richard Mille commented: “Everyone knows Ferrari is an iconic brand with an incredible history and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’
Mattia Binotto, Team Principal of Scuderia Ferrari in Formula One said that Ferrari and Richard Mille share many common values that extend from technology to the passion into coming up with and designing products. He believes that since the luxury watchmaking brand is a known racing fan, they share the commitment to attract young people towards motorsports and thus, the partnership will have a successfully wide reach.