Actress and style legend Zendaya makes her debut as Louis Vuitton’s newest ambassador by fronting the global campaign for its Capucines bag
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Styled by the legendary Law Roach and shot by photographer duo Mert and Marcus, Zendaya rocks a series of Capucines models against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer, Eileen Gray.
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A campaign first, the miniature Capucines BB makes an appearance in the campaign, standing out even in the dazzling Cote d’Azur setting. From terrace to balcony to rooftop, the award-winning actress imbues the campaign with her fresh yet sensual grace.
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Launched in 2013, the Capucines handbag is named after the Rue Neuve-des-Capucines, the Paris street where Louis Vuitton opened his first store in 1854. Today, the bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather. It comes in a multitude of styles, namely hand, shoulder, and cross-body. It also has a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.
The Capucines campaign starring Zendaya has been featured globally in print and on Louis Vuitton social channels since April 2023.
The Euphoria star is a fixture on red carpets and was a front row guest at the Louis Vuitton Women’s Fall-Winter 2023 show in March.
Also see: Louis Vuitton bridges Korean pop culture with womenswear