Actress and style legend Zendaya makes her debut as Louis Vuitton’s newest ambassador by fronting the global campaign for its Capucines bag

Styled by the legendary Law Roach and shot by photographer duo Mert and Marcus, Zendaya rocks a series of Capucines models against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer, Eileen Gray.

A campaign first, the miniature Capucines BB makes an appearance in the campaign, standing out even in the dazzling Cote d’Azur setting. From terrace to balcony to rooftop, the award-winning actress imbues the campaign with her fresh yet sensual grace.

Launched in 2013, the Capucines handbag is named after the Rue Neuve-des-Capucines, the Paris street where Louis Vuitton opened his first store in 1854. Today, the bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather. It comes in a multitude of styles, namely hand, shoulder, and cross-body. It also has a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.

The Capucines campaign starring Zendaya has been featured globally in print and on Louis Vuitton social channels since April 2023.

The Euphoria star is a fixture on red carpets and was a front row guest at the Louis Vuitton Women’s Fall-Winter 2023 show in March.

Also see: Louis Vuitton bridges Korean pop culture with womenswear