Using Mind Data, a new AI-driven influencer analysis platform, #legend brings you the demographic and psychographic data of our favourite Korean drama stars as a taster of just how deeply data platforms such as these can dig into social media accounts and what insights can be mined from them
Park Seo-jun and Kim Da-mi. Photos via Awesome Ent and Andmarq Entertainment
Park Seo-joon
Park has a global following with over 74 per cent hailing from Asia-Pacific, of which 24 per cent are from South Korea
Women comprise over 80 per cent of total followers
The majority of his followers are millenials and Gen Z, who comprise 83 per cent of his total following and are between the ages of 18 to 34
Park’s engagement rate places him at 95 per cent in comparison to other influencers of similar following
Most of his followers also follow “Park Hyung-sik”, who is known to be his close friend
Since there lease of his reality show In the Soop: Friendcation the number of likes on his posts has increased
Kim Da-mi
Kim attracts a higher percentage of female followers than other South Korean actresses at 76 per cent of her total following
83 per cent of Kim’s total following are aged between 18 to 34 years of age, spanning the millennial and Gen Z generations
Kim’s engagement places her above98%of influencers with over 1 million followers
Most of her followers also follow “Seo Yea-ji” and“Seo Ji-hye”, who are both also professional drama and movie actresses and are considered her main competitors on social media
Her top three brand affinities are H&M, Chanel and Christian Dior, which shows that her followers are predominantly interested in both high and fast fashion
Kim’s following has increased since there lease of her movie The Witch: Part2