Jo Malone London opens Hong Kong’s first home concept store

Luxurious lifestyle brand Jo Malone London is renowned for creating unique iconic fragrances like Lime Basil & Mandarin and English Pear & Freesia – and now their newest store in Hong Kong is a true one-of-a-kind too.

Located in IFC, it’s the very first Jo Malone London home concept store in the region – making it the perfect place for customers to come explore this quintessentially English brand’s range of signature colognes, candles and home fragrances.

Photo: Jo Malone

Designed to bring Jo Malone London’s British heritage to life, the new boutique is inspired by elements of the brand’s flagship London store, which is famously housed in a four-floor Grade II-listed Georgian townhouse. While Central’s IFC mall might not have quite the same level of vintage charm, there are plenty of lovely immersive design features to bask in – including a striking floral installation created exclusively for the store by Ellermann, a cosy seating area for fragrance consultations complete with ombre-hued chairs upholstered by artist Martyn Thompson, and even a faux fireplace filled with Jo Malone London candles.

Photo: Jo Malone

It’s the ideal setting to come discover the brand’s recently launched Townhouse Candle Collection, crafted from bespoke wax blends that are hand-poured into beautifully elegant ceramic jars, all inspired by Georgian architectural details. The collection comprises six highly-distinctive scents, each created to evoke different areas and moods of a home; our top picks are the richly verdant Green Tomato Vine and the upliftingly warm Fresh Fig & Cassis. 

Photo: Jo Malone

Meanwhile, the store’s focal Lifestyle Wall showcases the brand’s stunning collection of home products – including their new “Up The Garden Path” range of candle accessories, which is available exclusively in Hong Kong at the IFC boutique. A collaboration with acclaimed set designer Shona Heath, the range features four limited-edition ceramic pieces inspired by a magical English country garden, such as a rainbow-hued zebra diffuser cover and a whimsical flower-girl candle holder. Personalisation options for Jo Malone London colognes, including colourful ribbons and bespoke charms, are also currently exclusive in Hong Kong to the IFC store.

Photo: Jo Malone

So if you’re on the lookout for some serious home fragrance inspiration, you know where to head…

Jo Malone London, Shop L1-1079, IFC Mall, 88 Finance Street, Central, Hong Kong, +852 2316 2928

See also: 8 refreshing new scents for summer

In this Story: #culture / #homes