GENTLE MONSTER unveils the “VEGGIE COLLECTION 2026,” a playful yet sophisticated eyewear collection inspired by the forms, colors, and charm of a variety of vegetables. Reinterpreted through the brand’s distinctive design language, the collection combines meticulous craftsmanship with a sense of whimsy, resulting in a series of foldable eyewear designs. The campaign is fronted by Karina of aespa, further bringing the collection’s imaginative spirit to life.
The VEGGIE COLLECTION 2026 expands GENTLE MONSTER’s ever-evolving creative universe through silhouettes influenced by both organic curves found in nature and architectural structures. Drawing inspiration from the vibrant shapes and colors of vegetables, the collection transforms unexpected details into design elements—from frames inspired by stems and stalks to intricate accents along the temples. Featuring 10 foldable eyewear styles, the collection seamlessly blends portability with structural durability, redefining the possibilities of compact eyewear design.
To celebrate the launch, GENTLE MONSTER brings the playful spirit of the collection into the real world through the “Veggie Collection Pop-up,” an immersive experience appearing exclusively in six major cities worldwide: Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok. Located at ICONSIAM in Thailand, the pop-up captures the collection’s signature sense of humor through a giant tomato installation surrounded by “Veggiemon,” a cast of whimsical fantasy creatures inspired by various vegetables, inviting visitors into a surreal and imaginative garden unlike any other.
