Bite of Wild, the premium grain-free cat food brand boasting 42% protein, officially launched in Thailand with the spirited “Wild Tiger Chef Junction” event. The brand invited cat lovers to explore an exceptional dining experience alongside celebrity guest Tao – Sattaphong Phiangphor and his adorable feline companion, Happy.
The launch transformed the Eden Zone at CentralWorld into a lush tropical jungle designed to awaken the “inner tiger” in every household cat. Centred on the “Wild Tiger Chef Junction” theme, the event treated pets to fine-dining standards. The “Tiger Chef” mascot represents the brand’s core philosophy: bridging the gap between luxury, fresh ingredient selection, and a cat’s natural hunting instincts.
Highlights of the “Wild Tiger Chef” Experience
Beyond serving holistic, premium meals, the event featured a variety of engaging activities for the cat community:
- Cat Met Gala Red Carpet: A high-fashion moment where every feline guest had the chance to shine and showcase their unique charm.
- Wild Moment Awards: Bite of Wild honoured seven outstanding cats who excelled in various “wild” categories, selected from a nationwide online search. Winners included:
- The True Hunter of the Forest
- The Born Energiser
- The High-Bounce Acrobat
- The Lightning-Fast Snacker
- The Bowl-Shaking Roarer
- The Invisible Camouflager
The Heart-Melter Award: A special honour presented to Tao Sattaphong and Happy, the duo whose bond and wide-eyed innocence captured everyone’s hearts.
Premium Nutrition Now Available in Thailand
Bite of Wild products use only high-quality, fresh, and natural ingredients, ensuring real meat in every bite. Thai cat owners can now treat their “little tigers” to this premium holistic nutrition, available through various online retail channels.
