Rare Beauty, the cosmetics brand by Selena Gomez, debuts its first fragrance, Rare Eau de Parfum — a warm, elegant scent subtly laced with soft spicy notes.

“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feels just right.” —Selena Gomez

Rare Beauty unveils its newest fragrance, Rare Eau de Parfum, inviting you into a world of soft, luxurious scent. The fragrance opens with creamy caramel notes, Australian pink pepper, and pistachio, followed by a heart of rich vanilla, fiery Nigerian ginger, and premium West African cocoa — creating an unexpectedly bold yet delicate aroma. The scent settles into a warm base of New Caledonian sandalwood, Venezuelan tonka bean, and soft musk, leaving a lasting impression that’s both distinctive and memorable.

To enhance the sweet, warm profile and prolong its wear, pair it with Rare Beauty’s new Fragrance Layering Balms — designed to complement and intensify the parfum.

What sets Rare Eau de Parfum apart isn’t just the scent, but also the thoughtful design. The bottle, created in collaboration with therapists and packaging engineers, features an ergonomically crafted wide, round cap that’s easy to use — even for those with limited hand mobility. The spray delivers a fine mist for even distribution, wrapped in a bottle that’s as elegant as the fragrance itself.

Rare Eau de Parfum is available now at all Sephora stores nationwide and online at sephora.co.th.