FRED redefines elegance and the spirit of adventure with the introduction of the FRED Hero Cut Diamond, seamlessly integrated into a newly designed buckle for the maison’s emblematic Force 10 bracelet. This evolution elevates the artistry of a piece that has long stood as a symbol of boldness and expressive sophistication.

First created in 1966, the Force 10 bracelet has become a legendary jewellery icon, a symbol of freedom, courage, and boundless beauty, distilled through design and philosophy alike. To mark this milestone, FRED introduces a new Large-sized buckle featuring a stunning 0.5-carat FRED Hero Cut Diamond set at its heart, crafted in pink or white gold and surrounded by pavé diamonds, radiating light as if suspended in mid-air.

The FRED Hero Cut is one of the maison’s most distinctive diamond cuts, first revealed in 2022. It draws inspiration from two powerful emblems, the sailboat and the shield, representing the courage and resilience of the maison’s founder, Fred Samuel, whose passion for the sea was matched only by his belief in the transformative power of light, hope, and freedom.

This exceptional diamond cut is GIA-certified and distinguished by its 36 facets, a number honouring the founding year of the maison in 1936. Each diamond is masterfully hand-cut by expert gem artisans, ensuring a flawless brilliance unmarred by shadows, and representing the pinnacle of jewellery-making craftsmanship.

More than just a stylish accessory, this newly designed buckle carries a deeper message of strength and inspiration, a talisman for those who face life’s challenges with courage and poise. It encapsulates the perfect balance between refined luxury and the spirit of independence.

In essence, the Force 10 bracelet with the FRED Hero Cut is not merely a masterpiece of fine jewellery, but a timeless symbol of bravery, confidence, and enduring elegance.