CLEAR, the world’s No.1 men’s shampoo brand and the official haircare partner of Oracle Red Bull Racing, channels insights from elite motorsport into high-performance scalp and haircare innovation. The brand returns to Shanghai to mark an electrifying week of racing at the Formula One Shanghai Grand Prix.
At speeds exceeding 300 km/h, Formula One drivers endure some of the most extreme conditions in sport. Cockpit temperatures can soar to 60°C, while drivers may lose up to three litres of sweat in a single race. With heart rates surging and cornering forces reaching 4–6G, hours spent under a helmet inevitably lead to “helmet hair” — flattened, heat-affected hair caused by intense conditions. Often overlooked, this reality of racing has become a fan-favourite moment on social media, despite drivers acknowledging the discomfort, heat, sweat and itchiness that come with it.
CLEAR now reframes “helmet hair” from an unavoidable nuisance into a symbol of peak performance under pressure. The new CLEAR Men Scalp MaxCharge shampoo tackles this challenge head-on with a formula designed for all conditions. Tested to address 10 scalp concerns — including dandruff, excess oil and weakened roots — the gel transforms into a rich foam in just 1.82 seconds, cleansing instantly upon application. It delivers up to 72 hours of long-lasting freshness while helping to reduce itchiness and discomfort caused by heat and oil build-up, enabling users to stay focused and confident, both on and off the track.
Throughout race week in Shanghai, fans can also enjoy an exclusive, immersive experience within a barber shop-inspired activation space. The environment blends race-ready grooming with the adrenaline of Formula One, inviting visitors to trial the new shampoo while exploring the latest RB22 race car from Oracle Red Bull Racing up close. Designed for full engagement, the space captures the intensity, precision and relentless performance that define the CLEAR x Oracle Red Bull Racing partnership.
From the intensity of Formula One to the pressures of everyday life, CLEAR believes peak performance begins with a “CLEAR™ HEAD”. By eliminating distractions, individuals can focus fully on every opportunity. By bringing advanced scalp care science into the world of elite motorsport, CLEAR redefines “helmet hair” as a mark of confidence under pressure. CLEAR Men Scalp MaxCharge is now available at leading retailers and online.
