Smart and luxe: The Hublot Big Bang e

Two years ago, Hublot rolled out their first luxury smartwatch, the Big Bang Referee 2018 FIFA World Cup Russia™ to mark the 2018 FIFA World Cup. Now, the avant-garde Swiss watchmaker returns with their latest connected model, the Big Bang e, bringing yet another connected timepiece into the world of haute horlogerie. 

Hublot’s Big Bang collection was first launched in 2005 and immediately won international accolades that same year, including the prestigious Design Prize in the Geneva Watchmaking Grand Prix. The perfect embodiment of the brand’s distinctive DNA of the “Art of Fusion”, the Hublot Big Bang collection is a seamless fusion of bold aesthetics and cutting-edge materials. 

Hublot BIg Bang e
The Hublot Big Bang e

The Hublot Big Bang e

The Hublot Big Bang e comes in two versions, black ceramic and titanium, in a compact size of 42mm, which is scaled down from its 49mm counterpart from the 2018 edition. Powered with Wear OS by Google™, the connected watch remains true to the mechanical Big Bang, with the rotary crown becomes a digital pusher that controls the OS.

Wearers can access apps on Google Play, get answers on the go with Google Assistant and make fast payments with Google Pay. Just like its mechanical versions, the Hublot Big Bang e features exclusive interpretations of traditional watch complications such as a perpetual calendar with a moon phase display, as well as a second GMT time zone. 

As a part of the #HublotLovesArt movement, the first edition of the Big Bang e is launching with a series of eight dials created by Marc Ferrero, a famous French contemporary artist. Each of these is based on a specific colour: Happy Yellow, Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit and Black Magic. The dial will change colour every three hours and play a five-second animation on every full hour.

Can’t wait to get your hand on the latest Hublot Big Bang e? For the first time in Hublot’s history, this timepiece will be sold online on the brand’s website as well as on the Wechat network in China. It will then be available to purchase in boutiques and the traditional network. 

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See also: 5 new watches with an adventurous streak

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