Social media has played an immense role in the fashion industry over the past few years. Small independent labels can quickly find themselves in cult-favourite status – and such is the story of Orseund Iris.
Indeed, there’s a new wave of clothing labels making the rounds on our Instagram feeds. Here are some of the best independent fashion brands on Instagram (that ship worldwide) to shop this summer.
You’ve probably heard of House of Sunny, whose Hockney dress has been dubbed the “cult dress of the season”. The label takes heavy inspiration from the 1970s with groovy patterns and colourful summer-appropriate knits. However, House of Sunny operates through a more sustainable drop model, so be sure to keep up with the release dates for a chance to snag one of its highly coveted pieces. The brand doesn’t always bring pieces back for another round, so consider yourself lucky if you get a hold of something.
Known for its range of picnic-perfect tops that pair perfectly with jeans (as the brand name implies), Aussie label With Jéan has been spotted on the likes of Emily Ratajkowski and Elsa Hosk. From bustier milkmaid tops to deep-V halters and ruched mini dresses, With Jéan offers the best in fun and flirty summer essentials.
With love from Barcelona, Paloma Wool is a brand and project centred on the “act of getting dressed”. It goes beyond clothing, venturing into the realm of photography and other creative outlets, but every garment is truly a work of art. Look to reinvent your style and experiment with all the colours, prints, textures and shapes this label so fearlessly explores.
If you’re on the hunt for a new pair of sunnies to kickstart your city-girl summer, look no further. Lexxola’s formula for the perfect shades is a simple one: bold frames and fun tinted lenses. The result is a timeless accessory with contemporary flair and top-notch Japanese craftsmanship. Lexxola’s eyewear is also incredibly functional; the coloured lenses aren’t just there for the “vibe”, but also to filter out harmful light and reduce eye strain. They’ve truly ticked all the boxes for us.
Looking to channel Parisian chic for the hotter months? Musier Paris has everything you need – lightweight knits, slinky midi skirts and the perfect tea dress. All the pieces give off a truly timeless feel, so don’t be surprised to find yourself still reaching for them years from now. The brand also aims to tackle over-consumption with its small collections and to minimise its carbon footprint through local production. What’s not to love?
Add some personality to your wardrobe with HVISK’s playful take on accessories. The Danish brand is known for an extensive range of quirky handbags and updated classics, but also dabbles in hair clips and pins. It’s yet another brand striving for better responsibility, with a commitment to avoiding leather materials and a small collection of bags made from GRS-certified recycled nylon.
What first began as a blog soon turned into both a brand and a community that heavily supports women and sustainability. At Lisa Says Gah, you can shop from other female-owned independent brands (HVISK, Paloma Wool and House of Sunny are also on there) alongside its in-house label. A browse through the collection will tell you that less is more at Lisa Says Gah – and the brand does it so well.
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