If there’s anyone who has adapted to life’s twists and turns, it’s Hailey Bieber. The American model, beauty entrepreneur and wife of Justin Bieber has impressed not only us but also luxury jeweller Tiffany & Co. She talks to Zaneta Cheng and Stephenie Gee about fronting her first full advertising campaign for the latest T Collection
What does it take to become a style icon? If anyone should know, it’s Hailey Bieber, née Baldwin, who from Princess Diana-inspired après-gym ensembles of oversized sweatshirts, biker shorts and chunky sneakers to ethereal white, feather-trimmed Saint Laurent gowns, has proven herself to be one of the best-dressed women across the pond.
And don’t just take our word for it. Bieber’s impact on the world of fashion is undeniable: she’s graced the covers of the most elite fashion magazines; racked up runway appearances for Moschino, Dolce&Gabbana and Elie Saab; and starred in campaigns for the likes of Ralph Lauren, Miu Miu and Versace. Now she adds another milestone to her glamorous portfolio as the global ambassador of New York jewellery brand Tiffany & Co. – joining A-listers and rising starlets, including none other than Beyoncé, the Queen B herself, Blackpink’s Rosé, Gal Gadot and Anya Taylor-Joy – and the face of its iconic T Collection.
Perched on classic mid-century chairs in one of the brand’s key T Collection designs of pavé diamond earrings and oversized pendants – perfect for stacking and layering – paired with a plunging tuxedo mini dress, grey oversized suit jacket and tailored suit pants, Bieber truly showcases and magnifies the essence of the brand, while imparting her bold personality to the Los Angeles set.
But her bond with Tiffany & Co. is about more than image. Finding power in simplicity, each T Collection design pays tribute to modernity and strength. From experiencing her own health scare – back in March, Bieber experienced a stroke-like episode from a blood clot in her brain – to Justin struggling with facial paralysis as a result of Ramsay Hunt syndrome to launching Rhode, her own two-years-in-the-making skincare brand, there’s no one more suitable, and deserving, than the 25-year-old to assert a message of strength.
What was it like shooting the latest Tiffany T campaign? How does it feel being the face of such an iconic brand?
Shooting the recent campaign was amazing. I love working with the Tiffany team. It’s always been a dream of mine to be associated with the brand and I’m so grateful to be the face of Tiffany T.
What do you like most about the Tiffany T collection and how would you wear or style the pieces?
I love the Tiffany T collection! What I love most about the collection is that you can dress it up or wear it as everyday jewellery. It’s perfectly wearable yet super chic. I love layering the pieces and mixing and matching!
Are you more of a rose, yellow or white gold person?