Breguet joins hands with art fair Frieze in two-year partnership
By: Hill Choi Lee
February 28, 2023
Breguet has partnered with global art fair, Frieze, commencing from 2022 to 2024
This announcement further reinforces Breguet’s long-standing connection to the arts, echoed by an exciting collaboration with an artist presented at Frieze’s five international art fairs.
Following New York, Seoul and London, Breguet and Frieze meet in Los Angeles for an edition that marks the end of their first year of partnership. Frieze Los Angeles is marked by the unveiling of Pablo Bronstein’s fourth and final work for Breguet.
The UK-based Argentinian artist has developed a series of ephemeral, panoramic works that combine his fascination with the design and aesthetics of the industrial revolution with the heritage of the House. This creation stands alongside timepieces from Breguet’s current collections, as well as two historical pieces: a subscription watch from 1807 and a Tourbillon from 1954.
Frieze is one of the world’s leading voices in contemporary culture. The partnership, which will run until 2024, strengthens Breguet’s long-standing ties to the arts.