“…New Balance has officially opened its latest concept store at Central Park, within the Dusit Central Park complex. This flagship location is the brand’s largest and most comprehensive store in Thailand, offering customers the widest selection of New Balance products to date…”

Spanning more than 302 square metres, the store has been designed with a customer-centric approach, featuring a spacious, contemporary layout that ensures both comfort and convenience, elevating the shopping experience to a premium level.

Currently operating 21 stores across Thailand, New Balance now introduces its second concept store in the country. Central Park becomes the ultimate destination for the brand, housing everything from performance running shoes and lifestyle sneakers to the MADE in USA and MADE in UK collections, which embody the brand’s distinctive fusion of sport, fashion, and premium craftsmanship.

The interior is designed to feel open, modern, and organised, with clearly defined sections dedicated to performance, lifestyle, apparel, and footwear for men, women, and children. A dedicated collector’s corner showcases exclusive collections, while the store also provides a free 3D Foot Scanner service to help customers find the perfect fit for maximum comfort.

To celebrate the opening, New Balance is releasing an exclusive drop of the 1906L Loafer in three new colourways – 1906LAR (Blue), 1906LAU (Pink), and 1906LNU (Beige), available for the first time in Thailand at Central Park from 10 September 2025, priced at THB 5,700 (limited quantities, one pair per customer).

The New Balance Central Park Concept Store is now open on the 3rd floor of Central Park.