Clean Beauty isn’t just about caring for your skin, it’s also about caring for the planet. This growing skincare trend focuses on products that are safe for both you and the environment. But what does Clean Beauty really mean, and how can you choose products that truly live up to the name? #legend_th has the answers.
Although there’s no official definition, Clean Beauty generally means selecting products free from harsh or irritating ingredients, gentle enough for sensitive skin, made from natural, responsibly sourced materials, and packaged in eco-friendly ways. It’s much like choosing Clean Food, opting for natural, chemical-free, and non-toxic ingredients that provide only what your skin truly needs.

Here are 6 simple principles to choose Clean Beauty products that are truly gentle on your body:
1. Choose products with clear ingredient lists
Transparency on packaging shows honesty and allows you to check each ingredient’s purpose and whether it might irritate your skin. Since skin sensitivities vary, knowing what’s inside helps you avoid harmful substances and protect your skin’s health.
2. Avoid added fragrances
While pleasant scents can be relaxing, synthetic fragrances often cause irritation and, with long-term use, may lead to inflammation and redness. For a truly clean approach, opt for fragrance-free products or those scented only with natural extracts.

3. Bright colours aren’t always safe
Just like fragrances, added colours in skincare are often unnecessary. They don’t affect the product’s effectiveness but make it look more appealing. However, these artificial dyes can cause irritation, so when choosing Clean Beauty products, it’s best to avoid those with added colours.
4. What’s good for others may not suit you
Everyone’s skin is different. A product that’s safe for one person might not be for another. Always research ingredients carefully and do a patch test on your inner arm or a sensitive area before fully using a new product. If irritation occurs, stop using it immediately.

5. Green packaging helps protect the planet more than you might think
Choosing skincare with eco-friendly packaging not only benefits the environment but also reduces long-term harm to us and wildlife. Look for materials that are biodegradable or recyclable to make a real difference.
6. Avoid ingredients that could cause harm
Steer clear of parabens, lead, mineral talc, sodium sulfate, and similar substances. Clean Beauty focuses on minimising potentially harmful chemicals. Even if some research suggests low risk at certain levels, it’s best to avoid them altogether.
By now, you should have a clearer idea of how to choose Clean Beauty products. Remember to pick those that truly suit your skin concerns. Even natural ingredients can irritate, so if you experience any reaction, stop using the product and consult a dermatologist.
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