an era where café culture has seamlessly woven itself into the fabric of modern living, we are witnessing a compelling phenomenon: leading artists and icons stepping beyond the limelight to embrace their roles as entrepreneurs. These visionaries have transformed personal passions into distinctive culinary sanctuaries, where every detail—from the curation of premium ingredients to the nuances of architectural design—reflects their individual aesthetic. Consequently, these establishments offer far more than just a famous name; they deliver a refined, high-quality experience that resonates with every visitor.
In this feature, we invite you to discover ten celebrated personalities behind the most sought-after cafes and patisseries of the moment. Beyond identifying the stars and their brands, we highlight the meticulously crafted signature menus that define them. Consider this your ultimate guide to tracing a trail of exquisite flavors and immersing yourself in an aesthetic retreat curated by the icons you admire.
SOURI
by Win Metawin Opas-iamkajorn
Leading our list is the premium macaron boutique that has sparked nationwide queues. Founded by actor Win Metawin and his sister, SOURI redefines the classic French treat with their “Fatcaron”—a decadently thick-filled macaron boasting a delicate texture and creative seasonal flavors. Paired with vibrant, high-fashion packaging, the brand perfectly mirrors Win’s sophisticated personal style. With over 10 branches across Thailand, its success is a testament to its undeniable quality.
Signature Picks: Birthday Cake Fatcaron, Lemon Pie Fatcaron, and Corn Cheese Fatcaron.
Holiday Pastry
by Inn Sarin Ronnakiat & Tie Vasuwat Kuhapremkit
Born from a genuine love for baking, Inn Sarin and Tie Vasuwat have transformed Holiday Pastry into more than just a cafe; it is a “Creative Space” offering an exceptional all-day dining experience. Drawing inspiration from their global travels, the duo uses world-class ingredients to craft unique desserts that balance delicate flavors with modern design. This Charoen Nakhon landmark is an essential stop for every serious cafe hopper.
Signature Picks: O.M.G. Pie, The Best French Toast, and Let’s Celebrate Cake.
Misstar Cafe by Davika
by Mai Davika Hoorne
Stepping into Misstar Cafe is like walking into a European fairy tale. Masterminded by actress Mai Davika, this Sai Mai sanctuary features elegant white English cottage architecture surrounded by classical sculptures and dreamy fountains. Whether you’re looking for a picturesque weekend tea or a romantic venue for a small gathering, this cafe offers an atmosphere that is both grand and intimately warm.
Signature Picks: Velvety Red Velvet Cake, Fresh Fruit Waffles, and the savory Misstar Ribs.
Kwong Pastry
by Lingling Kwong
A rising star in both the acting world and the culinary scene, Lingling Kwong brings her childhood memories of Hong Kong to life through Kwong Pastry. Her specialty is the traditional Egg Roll—a rare find in Thailand—crafted with meticulous care and premium ingredients. Presented in elegant packaging, these crispy, buttery delights offer a nostalgic yet refined snacking experience.
Signature Picks: Original White Choc Crunchy and the Matcha Strawberry Crunchy.
Yole
by Billkin Putthipong Assaratanakul
The world-renowned 0% sugar frozen yogurt brand from Spain finds its prominent Thai home with Billkin Putthipong as a key partner. Yolé caters to the health-conscious without compromising on indulgence, offering dairy-free options that remain creamy and naturally sweet. It is the ultimate guilt-free treat where you can customize your experience with an array of fresh toppings.
Signature Picks: The Ibiza (layered yogurt and fruit) and the Yolé Shake.
NIE & IVAN
by Nene Pornnappan Pornpenpipat
Talented artist Nene Pornnappan collaborated with Little Papapin (of Ivan Factory fame) to launch this trendy dessert brand. Known for their convenient “dessert jars,” NIE & IVAN focuses on rich, silky cheesecakes topped with generous portions that overflow with flavor. The combination of premium textures and modern aesthetics has quickly made this a top-tier destination for dessert lovers.
Signature Picks: Monthong Durian Cheesecake, Lod Chong Cake, and Mango Sticky Rice Cheesecake.
YOLK
by Inn Sarin Ronnakiat & Tie Vasuwat Kuhapremkit
The second venture by duo Inn and Tie, YOLK has taken the Ban Tad Thong area by storm with its croissant-pastry egg tarts. The secret lies in the intoxicating aroma of real butter and the golden, flaky crust that yields to a rich, velvety egg yolk custard. It is an elevated take on a classic comfort food that is impossible to eat just once.
Signature Picks: Original Egg Tart, Salted Egg Lava Custard, and the Hong Kong BBQ Pork Bolo Bun.
YoPPa Yogurt
by Yada Narilya Gulmongkolpech
Founded by actress Yada Narilya out of a personal journey toward wellness, YoPPa Yogurt aims to make nutritious living accessible and delicious. After discovering the health benefits of yogurt during a demanding filming schedule, Yada launched this shop to offer creative, probiotic-rich menus at an approachable price point, proving that healthy eating can be truly exciting.
Signature Picks: Black Sticky Rice Yogurt, Honey Yogurt with Barley Popping, and the Rainbow Pipo Yogurt.
NAVORI
by Dunk Natachai Boonprasert
GMMTV star Dunk Natachai shares his passion for sweets through NAVORI, a brand dedicated to artisanal homemade treats. The standout is his signature “Chinese Pastry” (Kanom Pia), reimagined with an exceptionally thin, fragrant crust and a rotating selection of seasonal fillings. His fusion of traditional techniques with trendy flavors creates a “fin” (ecstatic) experience for every fan.
Signature Picks: Matcha Butter Tteok (a chewy, mochi-inspired Korean fusion).
WITH U GURT
by Pond Naravit Lertratkosum
Concluding our list is the health-forward yogurt boutique by Pond Naravit. WITH U GURT specializes in thick, creamy Greek-style and slushie yogurts with a perfect tang. The shop offers a diverse range of bases and toppings, allowing for a personalized healthy treat that is as refreshing as it is nourishing.
Signature Picks: Mori Matcha, Blue Breeze, and the Slushie Yogurt Soft Kiss.
