Throughout the recent Songkran festival, Netflix brought Apo, Jackie, Top, and Pae to join the celebrations, splashing water and spreading joy around Chiang Mai’s moat while inviting audiences to enjoy Thai content to the fullest on the platform.
From 11–15 April 2026, Netflix transformed Chiang Mai’s historic moat into a vibrant water-play destination under its campaign, “This Songkran, Enjoy Thai Content to the Fullest on Netflix”. The event featured beloved Thai stars, including Apo Nattawin Wattanagitiphat from Tee Yai: The Outlaw, Jackie Jacqueline Muench from Diva Ravi, Top Totsapol Maisuk from Deadline: Deception Line, and Pae Arak Amornsupasiri from 7 Prajanban, who joined in the festivities and brought an extra dose of fun and excitement to the celebrations.
The campaign aimed to encourage audiences to make the most of the Thai New Year by spending quality time together and enjoying Thai content on streaming—anytime, anywhere. This year, Netflix positions itself as a leading hub for Thai entertainment, offering an extensive and carefully curated line-up designed to suit the diverse tastes of audiences across all generations.
