BMW Thailand is heralding the start of a new era with the unveiling of the new BMW iX3 50 xDrive M Sport – the first model from the Neue Klasse generation of vehicles. Engineered from the ground up with electrification, digitalisation, circularity and next-level driving pleasure in mind, the Neue Klasse iX3 brings BMW’s vision of the future to life today – with all of the latest design and technological innovations from BMW Group combining to deliver a true next-generation experience within the form of a Sports Activity Vehicle.
The first Neue Klasse model to enter series production, the new BMW iX3 50 xDrive M Sport is a fully electric SAV that introduces revolutionary shifts in BMW’s design and technology. More intelligent, efficient, and characterful than ever, this new iX3 offers customers a first-hand eDxperience of transformative changes that will shape the future of BMW new models.
The new BMW iX3 50 xDrive M Sport stands out right from the first impression with its new design language – a supremely modern interpretation of BMW’s original aesthetic blueprint. The sculpted BMW kidney grille is arranged vertically in a direct reference to the original Neue Klasse models of the 1960s. BMW Iconic Glow makes a return with an all-new light signature that replaces the chrome framing of the grille to lend the car an aura of style and sophistication. Further illumination is also present at the flush door handles. Towards the back, the intelligent charging flap uses AI to detect the customer’s intention to charge the car in order to automatically open or close the flap accordingly.
Beyond these digital innovations, the interior of the new BMW iX3 50 xDrive M Sport provides extremely generous space across all five seats. The floating instrument panel of BMW Panoramic iDrive seamlessly flows into the large door trim panels, creating an enveloping wrap-around effect for passengers.
This spacious feel is further enhanced by atmospheric backlighting, large windows, and a panoramic sunroof with climate comfort glazing, generating an ambience bathed in light. With the included M Sport package, the new iX3’s dynamic character is emphasised inside, with multifunctional seats featuring 8-way electronic adjustment and lumbar support with seven massage programmes, alongside an M steering wheel — all complemented by gleaming accents on the exterior.
Underneath the drivetrain and driving dynamics of the new BMW iX3 50 xDrive M Sport is the Heart of Joy – one of the four “superbrains” in the electronics architecture of the Neue Klasse. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes.
Beyond its new definition of Sheer Driving Pleasure, the new BMW iX3 50 xDrive M Sport also brings the Neue Klasse’s focus on circularity into practice. A variety of measures ensures that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – based on a mileage of 200,000 kilometres – is 34% smaller than that of its predecessor. Around one third of the new BMW iX3 is made from secondary raw materials, and the overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35%.
The new BMW iX3 50 xDrive M Sport and its cutting-edge Neue Klasse innovations are arriving on Thai roads in six different color finishes: Ocean Wave Blue Metallic (with Black interior), Brooklyn Grey Metallic, Polarised Grey Metallic, Black Sapphire Metallic, Alpine White Solid, and Space Silver Metallic (all with Castanea interior).
