Tommy Hilfiger unveils its Spring 2026 campaign, welcoming back Jisoo as the face of the season. As one of the most influential cultural icons of her generation, JISOO brings a naturally distinctive style to the campaign, pairing quiet confidence with the unmistakable allure of a modern superstar. Reflecting on the collaboration, she shares:
“Working with Tommy each season is always exciting. I love seeing how the brand translates different moments into a distinctly modern style,” says JISOO. “For this collection, I particularly appreciate how classic silhouettes are reinterpreted through lightweight fabrics and easy layering. Each look feels fresh and full of positive energy—effortless to wear yet naturally elegant.”
For the Spring 2026 campaign, JISOO wears reimagined classics that capture a relaxed yet refined sense of beauty. A navy-and-white striped cardigan pairs with barrel-leg jeans—one of the season’s signature pieces—while other highlights include a camel linen waistcoat suit with a preppy sensibility and a versatile oversized trench coat layered over a luxurious cable-knit cardigan.
The campaign also reflects the brand’s F.A.M.E.S. philosophy, which brings together the worlds of fashion, art, music, entertainment and sport. This vision comes to life through the collaboration with JISOO, portraying a pop culture icon within the soft, uplifting atmosphere of spring. She moves with ease through elegant yet understated interiors, framed by bright, airy spaces that enhance the campaign’s sense of effortless sophistication.
The TOMMY HILFIGER Spring 2026 campaign is now available at TOMMY HILFIGER stores nationwide and online.
