137 Degrees teamed up with beloved fan-favourite character Butterbear (Nong Noey) to host a vibrant Chinese New Year 2026 celebration, “Nong Noey Brings Luck: A Prosperous Ang Pao Giveaway”, at Paragon Fashion Hall, Level 1, Siam Paragon.

Held under the theme of sharing good fortune, wellbeing and positive energy for the year ahead, the event brought together 137 Degrees’ commitment to premium ingredients and nutritional value with Butterbear’s cheerful, approachable charm. The result was more than a festive gathering; it was a shared moment of joy and lasting memories for lucky attendees.

The celebration featured a lively programme of activities, from interactive zones designed to spark fun and boost prosperity for the New Year, to dedicated photo spots with Nong Noey. Guests also enjoyed exclusive tastings of 137 Degrees’ best-loved flavours, reflecting the brand’s ethos of mindful wellbeing through high-quality nut and grain-based milk alternatives that are both delicious and suited to modern lifestyles.

A highlight of the event was Nong Noey’s special appearance, complete with an exclusive Chinese song performance and on-stage activities that filled the venue with smiles and infectious energy. The festivities continued with engaging games, offering selected participants the chance to take part up close.

More than a seasonal celebration, “Nong Noey Brings Luck: A Prosperous Ang Pao Giveaway” embodied 137 Degrees’ vision of seamlessly blending joy, warmth and wellbeing, while reaffirming the brand’s commitment to creating meaningful experiences and lasting connections with consumers at every significant moment.