Louis Vuitton unveils the exclusive Louis Vuitton Hotel Bangkok pop-up at Ban Trok Tua Ngok in Bangkok to celebrate the 130th anniversary of the iconic Monogram. Following successful editions in Shanghai, New York, and Seoul, Bangkok is the only destination in Southeast Asia to receive this honor. The experience invites visitors to embark on a journey into the world of the Monogram through stories of heritage craftsmanship, innovation, and inspiration passed down through generations, from now until 15 March 2026.
Inspired by the concept of travel, which has been deeply connected to the Maison’s history, the four-story Louis Vuitton Hotel Bangkok is designed to narrate the stories of five iconic Monogram bag models: Keepall, Speedy, Alma, Neverfull, and Noé. Each room reflects the unique identity of these creations as both travel companions and enduring style statements.
First Floor – Façade and Reception Area
The journey begins at the building’s façade, adorned with Louis Vuitton flags. Upon arrival, visitors are warmly welcomed and invited upstairs to discover the next chapter of the experience.
Second Floor – Keepall Lobby, Conciergerie, and Speedy P9 Safe Room
On the second floor, guests enter the lobby space dedicated to the Keepall, first introduced in 1930. Designed with a foldable structure and crafted from durable Monogram canvas, the Keepall redefined the art of elegant and practical travel.
Adjacent is the Speedy P9 Safe Room, showcasing the Speedy P9, a contemporary reinterpretation of the Speedy by Pharrell Williams, Men’s Creative Director of Louis Vuitton. Rooted in the heritage of the 1930s original, the Speedy P9 is brought to life through more than 240 meticulous production steps by master artisans, reflecting the Maison’s excellence in craftsmanship and elevated design.
Third Floor – Neverfull Gym and Noé Bar
The Neverfull Gym presents the Neverfull bag within a setting inspired by a fitness studio, highlighting its strength, durability, and versatility. Introduced in 2007, the Neverfull quickly became a modern icon. Crafted from Monogram canvas, it weighs approximately 800 grams yet can carry up to 100 kilograms.
The Noé Bar offers a warm and intimate atmosphere celebrating the origins of the Noé bag, designed in 1932 at the request of a Champagne producer to carry five bottles. Four bottles were placed upright with one inverted in the center for balance. The Noé is crafted from supple leather, featuring a rounded base and its distinctive drawstring closure.
Fourth Floor – Speedy Room 1930 and Alma Terrace
Speedy Room 1930 invites visitors to explore one of Louis Vuitton’s most iconic creations. Designed in the early 1930s alongside the Keepall, the Speedy responded to a new era defined by speed, movement, and modern travel. The story of the Speedy is presented through a vintage telephone installation, allowing guests to listen to its history. The space is styled like a dressing room and showcases various bag charms.
The journey concludes at Alma Terrace, celebrating the Alma bag, introduced in 1992 and named after Place de l’Alma in central Paris. Defined by its structured silhouette and Art Deco-inspired lines, the Alma embodies timeless elegance in Monogram canvas. The terrace features a large screen displaying views of Paris, creating the sensation of standing on a balcony overlooking the French capital.
