“…Born from the quilted codes of the CHANEL 2.55, COCO CRUSH carries the memory of movement, and freedom. Engraved in gold and shaped to follow the body, each piece reflects Gabrielle Chanel’s enduring belief that true elegance begins with comfort and independence…”
Freedom was always at the heart of Gabrielle Chanel’s vision. She released the body from corsetry and embraced jersey for its comfort and ease, allowing movement to become part of style itself. In 2026, that philosophy finds new life in COCO CRUSH, where softness and technical mastery come together with remarkable fluidity.
Close-fitting pendant necklaces and sculptural chokers follow the line of the neck with confidence, revealing the maison’s exceptional craftsmanship. The raised quilt motif flows seamlessly into a continuous grid, while sliding clasps ensure each piece sits exactly where it should.
Crafted in 18K gold in signature beige gold, yellow gold, or white gold and finished with diamond accents, the necklaces and chokers process an effortless elegance. The same sense of movement extends to transformable earrings, designed to be worn long for a refined statement or shortened for a subtle rock-and-roll edge. More than jewellery, COCO CRUSH expresses confidence and freedom in their purest form, echoing the spirit Gabrielle Chanel set in motion from the very beginning.
This year, CHANEL’s COCO CRUSH returns in cinematic form with Hide and Seek, a playful yet polished film campaign set inside the legendary Chateau Marmont. Starring Jennie and Gracie Abrams, the story unfolds through secret corners and intimate corridors, where the thrill of discovery meets the charm of unexpected encounters. Directed by Gordon Von Steiner and brought to life by an exceptional cast of models, the campaign captures an effortless mix of elegance and emotion and recasts COCO CRUSH as fine jewellery made for modern icons and unforgettable moments.
From the world of the campaign to a real-life stage, every door opens to a new possibility. CHANEL invites you to step into the universe of COCO CRUSH and discover its latest creations, fine jewellery designed to move with you and express your individuality with effortless allure. Join this exclusive styling experience at the Hall of Fame, M Floor, Siam Paragon, from 4–18 February 2026, 10:00 AM–8:00 PM.
