Tod's celebrating the vibrancy of Italian lifestyle through its Spring Summer 2025 campaign
Author: Kantinan Srisan | Photographer: Courtesy of Tod's
Jan 09, 2025
"...Tod's introduces its latest campaign for the Spring Summer 2025 collection, drawing inspiration from the exceptional concept of “gioia di vivere” or the joy of living. This celebration highlights the vibrancy and timeless elegance of the Italian way of life, encapsulating its beauty and charm..."
The new campaign is set against the captivating backdrops of Villa Tasca in Palermo and Tonnara di Scopello in Sicily. These iconic locations beautifully intertwine their enchanting allure with the elegance of Italy’s unique landscapes. This artistic vision has been brought to life under the creative direction of renowned photographer Zoe Ghertner, who expertly balances the aesthetic harmony between the brand’s exquisite creations and the natural splendour of the surroundings.
Furthermore, the campaign features an impressive line-up of international models, including Mica Argañaraz, Hedi Ben Tekaya, Hugo Sauzay, and Tod's Global Brand Ambassador, Chinese actor and singer Xiao Zhan. Together, they showcase the timeless sophistication of the brand’s iconic designs, such as the Iconic Gommino, Di Bag Folio, T Timeless Family, T Vintage Sneaker, and the Bomber in Pashmy Suede.
This campaign is a true testament to Tod's commitment to celebrating Italian artistry and craftsmanship while evoking the joyful spirit of living that defines the brand’s essence.
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