Prada's new jewellery collection: Where modern elegance meets sustainable craftsmanship

"...Prada has made a significant statement in the world of luxury jewellery with the launch of Eternal Gold in 2022, hailed as the first fine jewellery collection to utilise 100% certified recycled gold sustainably. Building on this innovative foundation, a year later, the fashion house unveiled exquisite laboratory-created diamonds, featuring the exclusive “Prada cut,” a striking triangular design that mirrors the brand’s iconic logo..."

This new collection, launched in 2024, showcases pieces in both yellow and white recycled gold that are traceable through a chip embedded in a 100% recycled paper card that accompanies each piece, with the chain taking centre stage. Original Made-to-Order items have been reimagined into slender, contemporary forms, including bracelets, rings, earrings, and necklaces.

The soft, body-hugging lines of each link contrast beautifully with the geometric angles of the exterior, highlighting the brand’s signature duality. The iconic triangle clasp can be worn at the front, side, or back, providing versatile styling options. Necklaces and bracelets can also be effortlessly connected to create a single sautoir for a playful touch.

These pieces serve as powerful expressions of strength and style, reflecting Prada's commitment to meticulous craftsmanship. The collection is further complemented by earrings featuring elongated chains; these earrings exude modern elegance and transition seamlessly from day to night. This collection epitomises luxury while aligning with the brand’s values, demonstrating that elegance and sustainability can coexist. Through the Eternal Gold line, Prada redefines fine jewellery and sets a new benchmark for conscious craftsmanship in the luxury world.

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