The radiant elegance of COCO CRUSH: A timeless tribute to Gabrielle Chanel
Author: Phuriwat Hirunrangsee | Photographer: Courtesy of CHANEL and Press
Jan 07, 2025
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"...Embark on a journey through CHANEL’s enchanting realm, where legacies spark the flames of modern style. It all began in 1906 when a young Gabrielle Chanel was captivated by the luxurious quilts adorning her lover's horses and the stable lads’ jackets. This graphic motif inspired Gabrielle to infuse her interiors and fashion creations with a sense of depth and artistry, laying the foundation for an iconic legacy..."
Fast forward to 2015, and CHANEL masterfully revives this classic design with the launch of COCO CRUSH, a stunning jewellery collection that embodies the spirit of modern independence. Each piece is reminiscent of Gabrielle’s own celebrations as she forged her path as a liberated designer.
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Crafted from magnificent 18k BEIGE GOLD, COCO CRUSH features a quilted pattern that marries bold geometric lines with soft, curvilinear shapes. Each incision is a testament to expert craftsmanship, evoking the original quilted weave while highlighting the sensuality and strength that define a design icon.
Gabrielle once proclaimed, “Red is the colour of life,” and this vibrant hue, an essential companion to the classic black and beige, takes centre stage in the latest iteration of COCO CRUSH. For the first time, bold rubies accentuate the gold, nestled within C and O-shaped pendants that represent the nickname “COCO” of Gabrielle Chanel, and delicately showcased on bracelets, inviting playful expression and creativity.
Elevating this collection to the new heights, CHANEL unveils exquisite diamond pavé settings, an extraordinary testament to luxury that enhances the quilted design. Launched in January, the CHANEL Jewellery Creation Studio introduces a groundbreaking technique that embellishes the quilted weave with dazzling diamonds, creating an unparalleled illusion of gemstones artfully scattered across the gold. This meticulous craftsmanship highlights the remarkable skill of CHANEL’s jewellers. Additionally, the latest campaign features Jennie Kim alongside renowned models Mona Touggard and Amelia Gray Hamlin, who embody cutting-edge elegance in a photographic series that captures the very essence of CHANEL.
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In the world of COCO CRUSH, the past and the future elegantly intertwine, offering a radiant homage to Gabrielle Chanel’s enduring legacy and inviting contemporary women to commemorate their unique journeys through the art of sophisticated adornment. Embrace the allure of COCO CRUSH and celebrate the timeless beauty of design that speaks to the heart of every woman.
Also See: CHANEL Short Film: The timeless 2024/25 Métiers d'Art collection at West Lake
