PUMA x Squid Game: The Mingle Edition inspired by Squid Game
Author: Tanatcha Devahastin | Photographer: Courtesy of PUMA
Jan 02, 2025
"...Global sports brand PUMA, known for its relentless drive to push the boundaries of sport and culture with innovative, high-performance products for the world’s fastest athletes, has partnered with Netflix’s iconic series Squid Game to create a footwear collection bursting with energy and excitement. The PUMA x Squid Game: Mingle Edition marks the return of Squid Game for its highly anticipated second season..."
Squid Game is a South Korean dystopian horror series centred around a deadly competition of children’s games where 456 players risk their lives for a massive cash prize. The series quickly captured global attention with its gripping and unconventional plot, eventually becoming the most-watched series on streaming platforms worldwide, accumulating over 1.65 billion hours of viewing time within just four weeks. Its immense popularity led PUMA, a leading global sportswear brand, to collaborate on a collection inspired by the series, featuring tracksuits, bags, and footwear with a unique and creative twist.
In this collaboration, PUMA has once again teamed up with the hit series Squid Game to create a standout sportswear collection in celebration of the show's return for its second season. This includes the PUMA Palermo sneakers, which feature a customisable tongue that can change colour to represent the various doors from the Mingle game. Additionally, the iconic Palermo label hides a surprise Easter egg from Squid Game underneath, while the design is enhanced with circus-inspired patterns and colours, further linking the excitement of the games to this exclusive footwear edition.
Additionally, the collection includes a graphic T-shirt featuring the chilling Mingle game on the back, with a co-branded PUMA x Squid Game label, adding to the overall standout aesthetic.
The PUMA x Netflix Squid Game: Mingle Edition collection is available from 26 December 2024, on PUMA.com, at PUMA stores, and through selected retail partners.
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