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Known for his eclectic style, K-Pop superstar G-Dragon has just been announced as Chanel’s newest ambassador. Joining the likes of Kristen Stewart, Caroline de Maigret, Cara Delevingne, and Pharrell Williams, G-Dragon is now one of the many faces of Chanel’s new Gabrielle bag campaign.

Advertised as a uni-sex bag, G-Dragon’s famous androgynous, gender bending style works harmoniously with the famed Gabrielle bag. The campaign shows G-Dragon’s fast paced life performing juxtaposed with his times of peace and relaxation, with the Gabrielle bag at his side every step of the way.