If you’ve been following Jisoo lately, you’ve probably noticed her beauty has reached a whole new level. Her recent appearances at the Dior Cruise 2027 show went completely viral. The secret behind this stunning transformation? Jisoo has been working with none other than Korea’s legendary makeup artist, Pony. Here are five things you need to know about her
The pioneer of K-beauty content
Long before TikTok and Instagram reels were flooded with beauty tutorials, Pony was already a household name. She started her career in 2008 as a beauty blogger during the early internet days, later transitioning to YouTube where her channel, Pony Syndrome, amassed almost 6 million subscribers. She is widely credited with popularising Korean beauty trends globally, earning a spot on the prestigious Forbes 30 Under 30 Asia list back in 2017.
She masterminded CL’s iconic Hollywood look
This isn’t Pony’s first time working with K-pop royalty. One of the biggest milestones in her career was serving as the personal makeup artist for 2NE1’s leader, CL, when she was breaking into the American market. Pony completely revamped CL’s look, replacing heavy, harsh stage makeup with a sharp, high-fashion eyeshadow-winged cat eye and expert facial contouring.
Designing Jisoo’s “less is more” makeup
When working with a face as perfect as Jisoo’s, Pony’s philosophy isn’t about adding more products – it’s about removing the fuss. Instead of the sweet, high-saturation colours Jisoo used to wear, Pony uses low-saturation tones, sharp inner eyelines and perfectly separated, doll-like eyelashes. This elevates Jisoo’s natural bone structure, trading a sweet idol vibe for a sophisticated, cool and effortless aesthetic.
Famous for her viral celebrity transformations
What truly solidified Pony’s status as a makeup master is her incredible ability to transform herself into other global celebrities using just makeup. Her transformation videos, where she effortlessly turned herself into different stars, shook the internet because they looked like literal CGI.
Successful beauty entrepreneur and musician
Beyond her work with top celebrities, Pony is a major powerhouse in the beauty industry. She launched her own highly successful cosmetics brand, Pony Effect, and has created massive global makeup collaborations with brands like Mac Cosmetics, ColourPop and more. Proving she is a woman of many talents, she has even released digital singles, including “Divine” and “Outta My Mind”.
Also see: The best new beauty launches of May
