Ten years, countless stories and one big family. As #legend celebrates its 10th anniversary, members of our team look back and share the moments that defined the journey – the highs, the chaos, the laughter and the memories they’ll cherish forever

Steve Rockowitz, Publisher & CEO

“Over the past 10 years of #legend, I’ve had the privilege of meeting and getting to know some of the most incredible people including so many talented music artists and brilliant actors. We’ve also been fortunate to host some epic events and parties which have really helped strengthen our brand. But one particular event from 2017 still rings in my memories! That year we featured Joe Jonas and his band DNCE on our print cover. We then hosted he and the band in Hong Kong and held a very exclusive dinner party, followed by an epic after-party at Tazmania Ballroom. Needless to say (but I will!), we partied with Joe and the band until the sun rose the next day!”

Carol Chan, Senior Art Director

“My favourite memory is our recent #legend anniversary party. There was something really special about celebrating together – not just with the team, but with our #legend100s and clients all in the same room. Seeing everyone laughing, chatting, dancing and genuinely enjoying themselves made the night unforgettable. The energy was electric, the entertainment was fantastic and the vibe was just perfect. It really felt like one big #legend family.”

Jessica Chan, Multimedia Manager

“My favourite memory is working with Avantgardey on the cover shoot and Macao Government Tourism Office project. We wrapped the cover shoot in Hong Kong in the morning, then headed straight to Macau. We got to visit the pandas and captured a stunning 50-metre-high dining experience. Even though the fireworks were cancelled that night and we couldn’t shoot them dancing under the sky, it was still an unforgettable long day filled with energy and creativity alongside the amazing Avantgardey.”

Tommy Wan, Social Media Manager

“My favourite memory is working on the coffee tray project with the editorial team. It was so rewarding to create original content for our social platforms from scratch. From brainstorming concepts and borrowing products from brands to planning and executing the shoot, we collaborated closely and built such strong team bonding. The project not only strengthened our teamwork but also left us really proud of the final result. I also loved the #Legend party at AlA last year – I had only been with the team for a few months, but I already felt the fun and exciting vibe here”

Aimee Yan, Features Writer

“When I reflect on my most memorable moments here, my mind always returns to my first print beauty shoot. That project was where I truly learned the ropes of magazine production. Seeing our creative ideas come to life on the page was incredibly rewarding and gave me one of the greatest senses of fulfilment I’ve experienced. I couldn’t have done it without my teammates. Their constant inspiration and thoughtful feedback pushed me to improve and helped me grow both personally and professionally. I’ve learned and evolved so much alongside this team.”

Tom Kao, Digital Writer

“Although I’m still quite new to #legend and have only been here for a few months as a digital writer, I’ve already had some memorable moments. One of my favourites was Hong Kong Art Month. It was one of the busiest periods, but also one of the most rewarding. I had the chance to attend a variety of art events and enjoy exclusive previews that I wouldn’t normally have access to. It was a unique opportunity and definitely one of the highlights of my time here so far.”

Elisa Ruiz, Sales Director

“One of my most memorable moments was working with the Hong Kong Ballet and Giorgio Armani. We filmed the dancers across Hong Kong’s iconic landmarks, styling them in Armani pieces. Seeing how the fabric moved with every leap and gesture, watching athletic discipline and artistry come to life, felt genuinely magical.”

Joann Choi, Client Service Manager

“I’ll never forget my first day at #legend. Our then-publisher brought me around the office and personally introduced me to everyone. That small gesture instantly filled me with hope and a real sense of belonging. I joined just a couple of days after Sue, and we’ve been great office buddies ever since. That first day really set the tone for my entire journey here.”

Jasmine Sin, Assistant Events Manager

“Putting together the last #legend100 party was such an amazing experience because everyone on the team was incredibly helpful and supportive. We all came together, working hard and staying positive to make the show happen, even with all the challenges and limitations we faced. The dedication, teamwork and heart everyone brought truly made it special and unforgettable.”

Sue Cheung, Circulation Manager

“My most memorable moment was hitting my five-year anniversary – I received a lovely certificate and a generous bonus. It felt really special and motivating. Then came the ten-year mark… and I got neither! That contrast still makes me laugh. Ten years in and the biggest reward has been the journey itself – the growth, the people and everything we’ve built together.”

Also see: #legend turns 10: #legend100s on their favourite covers over the years