Adidas is appealing to reggae aficionados and punk fans this season with the launch of Spezial, their 70’s inspired line of tracksuits, sneakers, jackets, and polos.
The collection draws influence from the days when football and the Sex Pistols ruled in Jamaican reggae culture, forgoing modern trends and bringing back retro fashion. It highlights particular items from the Adidas archives that were loved the legends of Brit punk and Jamaican reggae, from the military inspired Haslingden jacket worn by Oasis, to the Jogger Spezial often sported by Bob Marley.
To debut the collection, Adidas teamed up with reggae artist Chronixx for a short video that takes place in Kingston, Jamaica and Lancashire, England, showcasing the blend between the rich cultures of the two nations.
The collection will be available later this month online and at select retailers. Find out more here.