If you’ve spent any time zooming in on the chains, tooth gems or rings worn by the names in the global music scene, you’ve likely been looking at the work of David Avalon. From G-Dragon to BTS’ V and Blackpink’s Lisa, Avalon has become the secret weapon for idols looking to move beyond off-the-shelf luxury into something more one-of-a-kind
Based in Seoul, David Avalon’s studio is less of a traditional jewellery shop and more of a laboratory where precious metals and rare gemstones get manipulated into sculptural accessories that reflect the wearer’s specific persona.
His aesthetic is often described as refined grit that is a blend of high-end craftsmanship with punk-rock edge that perfectly suits the rockstar vibe currently dominating the charts. Avalon’s ability can turn GD’s chaotic, conceptual sketches into wearable high jewellery. This is also a huge part of why the “King of K-Pop” looks so distinct.
When BTS’ V and J-hope lean into their jazz-inspired, soulful aesthetics, they often turn to Avalon for pieces that feel both vintage and futuristic. It’s quiet luxury with a sharp, bespoke edge.
For Blackpink’s Lisa, Avalon provides the gem that balances her streetwear-heavy looks. Bold and unapologetic, these pieces are designed to be seen under the harsh lights of a stadium stage.
