#legend100hk: Hong Kong's 100 Instagram stars - Hashtag Legend

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#legend100hk: Hong Kong's 100 Instagram stars

Jan 25, 2019

As Instagram hits its ninth year of operation, the community of users is steadily growing and Insta famous stars are continuing to rise. Sure, we know the names Chiara Ferragni, Cameron Dallas (both #legend cover alumni), Camila Coelho, Aimee Song and Yoyo Cao, but they’re from the Hollywood of Instagram. Where does that leave our dear old influencers in humble #homekong? We’re at a time that anybody around you could be a potential influencer – that girl standing in front of you in the local coffee shop queue could be a digital ambassador for Chanel beauty and that guy you saw at the gym could be a fitness influencer with 100,000 followers. Heck, even the cat that crossed your path might have its own Instagram account. So, who is definitively “influential”? 

Well, fret not! In the past we’ve brought you lists from the “#legend stock index of influencers” (don’t try to look that up, it’s not an official term) with focuses ranging from fashion to global, and from Chinese to Gen-Z. But we think it is prime time we revisited our #legend100hk listing. To bring you the most updated and relevant lists, we collaborated with Goxip Inc.'s RewardSnap, an influencer monetisation platform linking up merchants and global brands with carefully vetted premium influencers, to analyse retail and influencer performance data across its Asian influencer network. They currently work with more than 300 of their pre-screened influencers, amounting to a follower reach over 30 million. RewardSnap works with influencers of different tiers; from your run-of the-mill blogger to celebrities and socialites, and even micro-influencers throughout Asia.  

The company connects them to more than 500 online merchants, such as FarfetchMatchesFashionMytheresa, Net-a-Porter, Ssense and Yoox, among countless others. From their extensive list, we filtered through it with our editorial touch and picked out the 100 who we believe have the greatest influence in Hong Kong – in the fields of fashion, beauty, travel, food, fitness and photography. We thought for the longest time about how to best present this list to you. Initially, we thought of sorting them by category on interest, but that didn’t pan out because nobody is that one-dimensional and opposites do attract – after all, a fitness fanatic can also be a foodie. So, we arranged them in the simplest way we knew how: by the number of followers. To make things a little bit more interesting, we took the names and figures provided by RewardSnap and ran them through our own algorithm to get a percentage of audience engagement. Who is truly the most influential in Hong Kong? We’ll let you decide.

THE TOP TEN

1. Elva Ni @misselvani

    Followers: 640k, Average like: 14850, Average Comments: 157, Engagement Rate: 2.34

2. Anita Chui @anitachui

    Followers: 395k, Average like: 15659, Average Comments: 72, Engagement Rate: 3.98

3. Sue Chang @suechangg

    Followers: 322k, Average like: 7878, Average Comments: 13, Engagement Rate: 3.47

4. Jessie Li @4evajessie

    Followers: 297k, Average like: 8508, Average Comments: 189, Engagement Rate: 3.03

5. Ding Ding @ding_2

    Followers: 286k, Average like: 11023, Average Comments: 22, Engagement Rate: 3.86

6. Ceci Ngan @no7

    Followers: 210k, Average like: 2864, Average Comments: 14, Engagement Rate: 1.37

7. Jenn Lam @pumpkinjenn

    Followers: 209k, Average like: 7716, Average Comments: 37Engagement, Rate: 3.70

8. Aiko Narissara Yeung @aikonari.art

    Followers: 200k, Average like: 11495, Average Comments: 58, Engagement Rate: 5.77

9. Emi Wong @emiwong_

    Followers: 192k, Average like: 9076, Average Comments: 108, Engagement Rate: 4.77

10. Jenny Tsang @tsangtastic

      Followers: 166k, Average like: 4427, Average Comments: 69, Engagement Rate: 2.70

THE LIST

[Data collected from December 1, 2018 to December 31, 2018]



Name

Username

Followers
(per 1000)
Average 
Likes
Average 
Comments

Engagement 
rate
11
Mayao

mayaoo

160.6
2553
14

1.59
12
Ka Wai Fong

kawaiiifong

160.2
2026
36

1.29
13
Elly Lam

elly

149.7
1246
26

0.85
14
Karen Wen

karenwenwu

147
1714
24

1.18
15
Tina Wong

tinawzq

142.2
2935
73

2.12
16
Jade Lam

jadelamm

136.7
2451
9

1.80
17
Spoon Chan

khenghan_

124.5
3980
11

3.21
18
Charles Lam

char1es

110
355
10

3.24
19
Sadelle Yeung

sadelle

100.4
2560
20

2.57
20
Cecilia Yeung

cceciliayeung

95.6
3126
18

3.29
21
Maggie Stadelmann

maggie_stadelmann

93.2
3080
12

3.32
22
Melo Lo

imlmelo

86.5
2096
8

2.43
23
Merry So

merryso

80
881
6

1.11
24
Minnie Wong

wysminnie

75.2
2004
8

2.68
25
Kalin Chiu

kalinchiuuu

73
1468
12

2.03
26
Ada Pong

adapcy

72.1
1190
4

1.66
27
Barrett Bott

barrettbott

70.2
1688
13

2.42
28
Laiza S

laizas_

67.5
1222
10

1.83



Name

Username

Followers
(per 1000)
Average
Likes
Average
Comments

Engagement
rate
29
Natasha Lam

oonatashaoo

67.3
1155
2

1.72
30
Feiping Chang

xoxofei

66.3
1319
10

2.00
31
Evita Wong

evitawong

65.9
1163
7

1.78
32
Noel Li

no3l

64.5
2068
27

3.25
33
Morgan Tam

mmmorganxz

62.1
855
3

1.38
34
Cherrie Tam

cherrietam

60.9
1826
13

3.02
35
Keith Lee

keithleefitness

59.2
731
5

1.24
36
Rachel Ma

rachelmahk

56.9
1743
23

3.10
37
Joanne Chan

juuannie

52.3
1418
9

2.73
38
Yuki Leung

yukimaryrosel

49.5
1227
23

2.53
39
Ellie Furuya

furellie

48
1154
55

2.52
40
Crystal Cheung

quicheung

47.9
545
4

1.15
41
Christoffer Cheng

curiouschristoffer

46.7
1098
5

2.36
42
Hilary Fan

hilaryasdf

46.7
1339
8

2.88
43
Angie Ng

angiengcl

46.2
335
23

0.78
44
Theresa

ezzentrictwee

45.5
1243
57

2.86
45
James Wong

jameswnc

45.4
961
4

2.13
46
Thomas Fung

thomas_fung

43.6
937
10

2.17



Name

Username

Followers
(per 1000)
Average
Likes
Average
Comments

Engagement
rate
47
Elizabeth Yeung

elizabethyeung

43.7
1388
32

3.24
48
Bird Tse

beautifulloooser

43.1
676
4

1.58
49
Travis Li

travisvis

42.4
2262
37

5.42
50
Ruby Kwan

rougecloset

40.2
927
62

2.46
51
Susana Tsang

gogreengoclean

39.7
1383
9

3.51
52
Wingki Chan

wingkiwing

39.5
982
4

2.50
53
Nicole Ng

ohsonicole

39.2
563
10

1.46
54
Jesamine Poon

jbwhateverforever

36.6
868
7

2.39
55
Haruana Kunisawa

harunakunisawa

36.3
597
7

1.67
56
Sabrina Yeung

yeungchinggg

36.2
1346
23

3.78
57
Nat Kwan

nkwan713

36
609
8

1.71
58
Faye Tsui

faye_tsui

35
835
7

2.41
59
Rene Chu

reveeyewear

34.9
619
24

1.84
60
Joey Ma

joeymajoeyma

34.8
646
12

1.89
61
Faye Chow

flywithfaye

34.7
799
9

2.33
62
Rose Chiu

fatasslovesfood

34
742
11

2.21
63
Tong Li

s.tongli

33.2
1431
26

4.38
64
Veronica Li

vnikali

32.8
582
3

1.78



Name

Username

Followers
(per 1000)
Average
Likes
Average
Comments

Engagement
rate
65
Mandy Yuen

mandeeeee

32.7
2149
41

6.70
66
Winnie Young

favloves

32.3
892
166

3.28
67
King Lui

kingamanisme

31.9
2355
12

7.42
68
Sherry Au

beneaththemeadow

31.5
1607
19

5.16
69
Jess Wu

iamhakme

30.2
276
40

1.05
70
Avari Wong

justavari

29.6
1288
5

4.37
71
Tasha Lam

itsjustasha

29.1
1521
35

5.35
72
David Wong

ifeelcool

28.4
651
1

2.30
73
Utah Lee

utahlee

28
386
12

1.42
74
Carmina Lo

carminola

27.9
1381
22

5.03
75
Zoe Chan

zoe_normalchic

27.7
872
10

3.18
76
Jamie Xia

jamie.xia

26.8
684
10

2.59
77
Anthe Au Yeung

anther26

26.4
788
1

2.99
78
Kenji Wong

princekenjiwong

26.3
927
4

3.54
79
Vera Lai

veryverav

25.9
708
25

2.83
80
Yvette Chan

yvette.cc

25.4
1021
19

4.09
81
Antonia Li

antoniamli

24.6
333
10

1.39
82
Carmen Yim

carmenyim

24.2
1150
19

4.82
83
Ivan Lui

ives103

23.8
774
7

3.27
84
Hillie Wong

hillie.w

23.9
1069
15

4.53
85
Christine Cheng

christine.dinc

23.4
253
11

1.13
86
Grace Wong

gracewong

22.8
822
7

3.64
87
Louise Page

girly_machine

22.6
846
24

3.84
88
Yoshi Yu

yoshi.1c

22.1
280
8

1.31
89
Jenny Dame

jujujenny

21.7
195
18

0.98
90
Ingrid Wong

ingridlwong

20.4
556
10

2.77
91
Ayu Wong

ayu.w_

19.8
830
8

4.23
92
Andrew Pong

andrew.pong

19.3
1049
9

5.49
93
Anson Poon

anson.poon

19.2
465
8

2.46
94
Bonnie Man

missyboni

18.6
493
11

2.70
95
Melinda Wang

wangmelinda

17.1
348
8

2.08
96
Tiffany Poon

tiffpoon

16.6
249
7

1.55
97
Steph Shek

stephshek

15.3
338
5

2.24
98
Tina Fung

sunday.son

14.9
564
14

3.88
99
Marcus Chang

marczjr

14.6
272
10

1.93
100
Jace Chan

jacechw

14
418
11

3.05


The numbers in this lists reflect data collected for #legend's January/February 2019 issue. 

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