Chiara Ferragni, the social media influencer and entrepreneur, is debuting her docu-film at the 76th Venice International Film Festival in August, and in Milan on September 16th, the night before Milan Fashion Week. The docu-film, named Chiara Ferragni – Unposted, will show a side of Ferragni that has never been seen before. While she has documented many aspects of her life online, there are aspects that go unposted that she is now ready to reveal to the world.
The docu-film will also give some insight into how she was able to gain her success, and how the digital revolution shaped her career and influenced culture, communication, business, and fashion. The social media mogul started her fashion blog, The Blonde Salad, in 2009. Since then the blog has become a million-dollar business, Ferragni has over 17 million followers on Instagram, she was ranked first on the Forbes “Top Fashion Influencers” list in September 2017, and she has collaborated on multiple fashion collections, using her influential name as a commodity.
The influencer expressed her feelings about the docu-film on Instagram, saying “GUYS: I’m almost crying for happiness to announce that the docu-film about my life will be presented at the 2019 Venice film festival. Thank you @elisamoruso for directing this film and making my childhood dream come true. I couldn’t be more excited for you to see it!”
The docu-film is directed by Elisa Moruso and started filming last year during her wedding in Noto, Sicily, to Italian singer Fedez. There will be university professors and sociologists appearing in the docu-film, along with cameos from the creative director of Dior, Maria Grazia Chiuri, Donatella Versace, and Diane von Fürstenberg.
We’re excited to see what is really like to be an influencer in today’s social media run society and to get a glimpse of Ferragni’s captivating life behind the scenes.