Graff: Wear it your way

Brace yourself, Graff’s latest additions to its Laurence Graff Signature collection have come with a bang in the form of bangles

Graff has added a line of unisex bangles to the Laurence Graff Signature collection. Available in white, rose or yellow gold, the bracelets are stackable so you can customise it to fit any look.

“The Laurence Graff Signature collection is very significant, because it embodies everything achieved by the House over the course of our history, every important diamond that has passed through our hands. To this day, we honour every diamond, presiding over the journey of each precious stone,” says François Graff, the CEO of Graff.

Inspired by founder Laurence Graff’s signature diamond cutting style, the clean and minimalist designs come in either faceted precious metal form or even a diamond version for more sparkle.

“Graff is well known for having an incredible diamond history, and we honour and respect this heritage within our design DNA, while continuing to look to the future. The Laurence Graff Signature collection celebrates the bold, intricate facets of a diamond with contemporary jewellery pieces designed and crafted to be loved, stacked and layered – reflecting the wearer’s signature style,” says Anne-Eva Geffroy, Graff’s design director.

This new item also marks the first unisex diamond collection from the maison, with both female and male models featured in the brand campaign for the first time.

Prices for the Laurence Graff Signature bangles start at HK$59,000. They are available online or in stores now. You can also check the hashtags #GRAFFSignature #MySignature on social media to see more.

CREDITS
Creative concept: #legend
Photographer: Kwannam
Video: Billy
Hair: Hillnex
Makeup: Cathy Zhangloo
Stylist: Perpetua Ip
Jewellery: Graff – Laurence Graff collection
Model: Ruiyun & Han

Also see: Gertrude Wong’s watch collection