Canada Goose launches Snow Goose capsule collection in Seoul joined by Squid Game's Ha Jun Wi and Seventeen's Hoshi

Star-powered event marks the debut of an immersive pop-up store showcasing Haider Ackermann's designs 

Canada Goose has launched its first seasonal capsule collection, Snow Goose by Canada Goose, under the creative direction of Haider Ackermann. The unveiling took place at a lively pop-up store in Seongsu-dong, Seoul, running from December 13 to 15.

The opening event featured prominent guests, including Hoshi from Seventeen and Squid Game star Ha Jun Wi. They modelled pieces from the new collection, highlighting its unique styles.

Dani Reiss, chairman and CEO of Canada Goose, addressed attendees alongside the Canadian ambassador, celebrating the collection's launch. The event included performances by saxophonist Jason Lee and DJ Anna, adding to the festive atmosphere.

The pop-up store spans three floors, each offering distinct experiences. The first floor showcases the Snow Goose by Canada Goose Collection Exhibition Zon". The second floor features a Heritage Exhibition Zone, allowing visitors to explore the brand's history. The third floor includes a retail space with a 'Cocoa Bar' for custom drinks and an outdoor photo booth.

This immersive experience aims to engage visitors while promoting the brand's commitment to quality and craftsmanship.

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