With summer now in full bloom, it’s the perfect time to shed those dark, heavy winter tones and refresh your look with a playful pop of colour. This season, the biggest hair trend is all about soft, dreamy pastels and vibrant colour zoning – inspired by your favourite K-pop idols

Le Sserafim Eunchae

If you want to transition to a lighter look without venturing into pastels or bleach, Le Sserafim’s Eunchae is the perfect reference. Her warm light brown hair feels as cosy and charming as a classic teddy bear – approachable, flattering and refreshingly easy to maintain. To unlock its full potential, pair this soft shade with an edgy, vintage denim-blue makeup look. The contrast between the warm brown locks and cool blue eye tones creates a striking Y2K aesthetic that’s guaranteed to turn heads.

Itzy Yeji

For a high-energy statement, look to Itzy’s leader Yeji and her bold, layered pink haircut. This style plays with a striking, disjointed contrast by layering a deep, vibrant pink beneath a soft, pastel-light pink top layer. The dual-tone structure adds movement and a rebellious edge to your silhouette. To pull the entire look together, match it with a fresh, pink-toned makeup routine. The result is a youthful and distinctively K-pop look that is bound to dominate street style this season.

Le Sserafim Sakura

For a pure, ethereal look that feels straight out of a storybook, a soft Sakura-pink shade is the choice. This light pink hair colour is dreamy, lending a fairy-like aura to anyone who wears it. It works better on people with cooler or fairer skin tones, instantly brightening the complexion and creating a soft, romantic glow.

Somi

Blonde is a timeless summer staple, but solo star Jeon Somi has perfected a highly specific, high-contrast blonde that looks effortlessly cool. This sleek, ultra-bright blonde works like a framing tool for the face, naturally drawing attention to your features and making your facial dimensions pop.

Aespa Winter

If you are starting the season with a platinum or icy blonde base and want to inject a sense of pure fun, look no further than the marshmallow hair colour. This style incorporates soft, pastel rainbow highlights – think dreamy cotton candy pinks, baby blues and mint greens – woven subtly throughout a blonde canvas. Styled with loose, fluffy curls, this look adds instant volume and dimension to your hair that is sweet and cute.

Also see: The no-fuss guide to men’s summer skincare this season