Sustainability is no longer a niche conversation in fashion – it is fast becoming a defining standard. As we grow more conscious of what we wear and where it comes from, a new wave of brands is responding with thoughtful design, responsible sourcing, and low-impact production. From deadstock fabrics to made-to-order models and innovative material development, Clarisse Choo highlights five labels that are reshaping the industry’s footprint while proving that style and sustainability can coexist seamlessly
Alchemy London
Alchemy London elevates everyday dressing through breathable linen and consciously sourced fabrics, including premium deadstock. Produced in small runs between London and Cape Town, each piece reflects a quiet commitment to reducing excess while embracing versatility. Adjustable silhouettes and mix-and-match forms give a relaxed yet refined feel, ideal for everyday wear, travel and warm-weather city dressing.
OhSevenDays
Based in Istanbul, OhSevenDays transforms textile waste into thoughtfully designed womenswear. The brand’s collections are crafted from deadstock and sustainably sourced materials, giving new life to what would otherwise be overlooked. Designed for everyday dressing, each piece reflects a commitment to mindful living and responsible production, encouraging a more transparent and equitable fashion future.
LoveShackFancy
LoveShackFancy is a great choice for breezy, resort-ready wear. Known for its romantic, vintage-inspired aesthetic, LoveShackFancy prioritises natural fibres and organic fabrics, complemented by vegetable and waste-derived dyes. Fabric scraps are carefully repurposed into trims and limited-edition designs, ensuring that beauty and responsibility coexist seamlessly.
Elina Linardaki
Founded in Athens in 2014 by a mother-daughter duo, Elina Linardaki is a luxury made-to-order shoe brand that blends bold, expressive design with a consciously slow approach to production. Known for its vibrant embellishments and intricate craftsmanship, each collection is produced in limited quantities in collaboration with local artisans, preserving traditional Greek techniques while supporting small-scale creative communities. Rooted in a philosophy of patience and intention, the brand offers a more thoughtful vision of luxury, where every piece is designed to be treasured.
Bared Footwear
Australian label Bared Footwear proves that sustainability can walk hand in hand with innovation. By investing in alternative materials that minimise environmental impact without compromising comfort, the brand reimagines what responsible footwear can look like. Its partnerships with community-led organisations supporting First Nations communities and global hunger initiatives position Bared Footwear as a brand grounded in both purpose and progress.
