For our annual who’s who, we’re leaning into the Chinamaxxing wave to spotlight creators who proudly celebrate and share Hong Kong and Chinese culture in their own unique ways. There’s never been a more exciting time to delve into the depth and diversity of our shared experiences. Trust us and check out their feeds – you’ll laugh, you’ll cry, you’ll probably pick up a recipe or two

For this year’s #legend100hk, we’re leaning into the Chinamaxxing wave – turning the spotlight on creators who proudly celebrate and share Hong Kong and Chinese culture in their own unique ways. While it appeared as if global perception would never change, 2025 saw the porcelain image shatter and reform. Aside from social media trends of mahjong, tea and Tsingtao beers, the evolution of the nation’s soft power stretches from simple Internet humour to high aesthetic expression. From the tiny microcosms of the looking glass to the sweeping diversity of platforms like RedNote and Douyin, it’s a phenomenon that not only widens perspectives but has allowed for unmatched depth of expression. As global perceptions of Chinese culture shift from outdated Chinoiserie stereotypes toward authentic appreciation, these individuals are at the forefront – expanding horizons through high aesthetics, contemporary expression, traditional heritage and modern creativity. From subtle cultural nuances to bold reinterpretations, they demonstrate the depth and diversity of our shared identity. These digital natives and cultural bridges are not just riding the wave – they are creating it, delivering fresh perspectives, laughter, admiration and inspiration to audiences worldwide.

Tap here to see who made the list of #legend100 for 2026!

Also see: #legend turns 10: A decade of memories, told by the team