First US Masterpiece Hotel by Oetker Collection opens in 2023

If you are looking for an iconic stay as part of your next travel plan in Palm Beach next year, you will not be disappointed with the opening of the newest Oetker Collection hotel. The premier Masterpiece Hotels and villas proprietor has partnered with leading private equity firm Reuben Brothers to open The Vineta Hotel. The first in the US as part of the Oetker Collection Masterpiece Hotel portfolio

The Vineta vintage poster

The Vineta Hotel is scheduled to open in late 2023. Following the recent debut of The Woodward in Geneva and the forthcoming opening of Hotel La Palma in Capri, The Vineta Hotel will mark the luxury hospitality brand’s 12th Masterpiece Hotel.

Situated in the heart of Palm Beach, the hotel is located just two blocks off Worth Avenue – renowned for its designer boutiques, art galleries and coveted restaurants – and mere minutes away from the beach.

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A reimagined Palm Beach landmark

Oetker Collection will bring back the Vineta name, heralding a bold new chapter in the property’s nearly 100-year history. Originally opened as the Lido-Venice during the real estate boom in 1926, it was shortly thereafter renamed The Vineta and remained so for the next fifty years. A brief period as a condo in the 1980s followed before the property would reemerge in its most recent incarnation, The Chesterfield, in 1989.

With its distinct pale-pink façade, it is a quintessential example of Mediterranean Revival architecture which Palm Beach is renowned for. The landmark building will be reborn as The Vineta Hotel with a top-to-bottom renovation led by Paris-based interior designer, Tino Zervudachi. Reducing the room count from 53 to 41 to allow for a more generous sense of space, the hotel will offer a range of accommodations featuring fresh and bright interiors.

“The concept behind the interior design for The Vineta Hotel is to infuse it with a fresh Palm Beach feel by bringing in clean lines, a relaxed ambiance, and a stylish and younger feeling palette of colours,” said Zervudachi. “It’s my aim to create a real new venue for visitors and residents alike – taking extra care to enhance the exterior dining spaces both at the pool and the courtyard – by establishing a cosmopolitan look that blends European design cues with the destination’s unmistakable aesthetic.”

On the ground floor, The Vineta Hotel will offer an eclectic mix of four distinct environments. The former Leopard Lounge, in its heyday a popular Palm Beach night spot for celebrities and locals, will undergo a full transformation. Elegant and discreet, yet fun and vibrant, this restaurant will become a new gathering place in Palm Beach perfect for laid-back, atmospheric lunches and buzzy dinners.

Against a lush backdrop of flowering vines and palms, the emblematic courtyard will be transformed into the ultimate al fresco dining destination. An exciting addition will come in the form of a newly constructed statement bar, offering a play on the ‘American Bar’. Intimate, with only a handful of seats, this will be the ideal destination for glamorous pre-dinner drinks or a nightcap. Lastly, The Vineta Hotel will introduce a newly created Mediterranean-inspired indoor-outdoor poolside restaurant.

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