“…CASAa SERVICE, a Thai fashion brand celebrated for its clean yet stylish designs and signature comfort, has officially opened its very first flagship store at Central Chidlom…”

Spanning over 51.8 square metres, the boutique embodies the brand’s DNA through playful yet modern colour tones. The launch event was a lively affair, graced by Thailand’s leading artists and celebrities including Dang Natachai Boonprasert, Jaokhun Jakkapat Wattanasin, View Benyapa Jeenprasom, Aheye Korranid  Laosubinprasoet, June Plearnpichaya Komalarajun, Sara Legge, Proud oranicha Krinchai, and Faye Pornpawee Neerasingh.

Designed by Charif Lona of Studio Act of Kindness, the store interior captures the spirit of CASAa through an ambience that blends comfort with fashion in a lounge-like setting. Inspired by a laid-back lifestyle, CASAa’s loungewear aesthetic is translated into a retail space that feels approachable yet refined. Warm butter tones, oversized furnishings, plush textures and quilt-inspired details reminiscent of cosy pyjamas and blankets create an atmosphere of softness and relaxation throughout the store.

At the heart of CASAa lies a philosophy of contemporary fashion reimagined, timeless, minimal elegance seamlessly paired with practicality for everyday living. Each garment is designed as a wardrobe essential, balancing effortless wearability with distinctive character.

Sustainability is another cornerstone of the brand. CASAa ensures careful attention to production processes and incorporates recycled materials wherever possible, without compromising on its sophisticated silhouettes. The result is clothing that is not merely attire, but an expression of identity and empowerment for those who wear it.

The unveiling of this flagship store marks a significant milestone for CASAa. More than just a shopping destination, the boutique offers a sanctuary-like atmosphere, warm, welcoming and effortlessly stylish, much like a beloved holiday retreat that invites every visitor to feel at home.