BioActive+ Co., Ltd. celebrates its first anniversary in Thailand while announcing a significant partnership with EXBERRY®, part of the GNT Group, a global leader in natural color innovation from the Netherlands. The collaboration was formalized through the signing of a Memorandum of Understanding (MOU) to jointly develop and implement natural color solutions across BioActive+ health products. The partnership reflects the brand’s commitment to elevating the standards of health and wellness products through innovation and quality.
As part of this initiative, BioActive+ has introduced a new color shade, “Purple Plum,” for its Concentrated Liquid Collagen product. The new formulation has been applied to production batches manufactured from May 5, 2026, onward, beginning with Lot No. 2605043048. The shade is developed using 100% natural extracts from black carrot and blueberry, utilizing EXBERRY®’s natural color extraction technology. This innovation helps enhance color stability, delivers a brighter and more natural appearance, and reduces color variation commonly found in concentrated liquid products.
The collaboration between BioActive+ and EXBERRY® also extends to the development of future natural color innovations. EXBERRY® will contribute its expertise in ingredient sourcing and research to continuously support BioActive+ in advancing its Natural Color Innovation strategy across upcoming product launches.
In addition, BioActive+ will introduce a “100% Natural Colour” label on products formulated with natural color ingredients, making it easier for consumers to identify them. Consumers can recognize the updated Concentrated Liquid Collagen formula through Lot No. 2605043048 and subsequent batches, along with the “100% Natural Colour” symbol displayed on BioActive+ packaging.
