Fashion label Kenzo is going all out for their Fall/Winter 2022 collection with the release of new creative stories combined with exclusive products each month
Starting June 2022, the first launch of Kenzo’s F/W 2022 women’s and men’s collections aims the spotlight on the Kenzo Poppy graphic that is central to the collection. The new collection unveils a vision of Kenzo heritage elements and contemporary codes and is presented in vivid hues of red, orange, green and blue.
The motif – reinterpreted by artistic director Nigo of the Poppy Print originally designed by Kenzo Takada – will be found on “Real-to-Wear” silhouettes such as workwear, dresses and other tailorings.
Nigo has been praised for his use of a distinct cultural language that shares common ground with Kenzo Takada’s “understanding of the synthesis between Japanese and Western sartorial traditions”.
Yet, more striking is their common attitude towards fashion, which incorporates the “belief that what you see on the catwalk must lend itself to real-life”. It is by following this philosophy that the newest collections have come to life and as a result, Kenzo presents to the world a meticulously curated wardrobe with monthly limited editions that combines not only Kenzo Takada’s legacy but also the new designer’s creative vision for Real-to-Wear garments.
Starting this month, the label will reveal a new creative narrative to showcase exclusive products and campaign images highlighting current events of the House throughout the season.
The first three stories of the F/W 2022 campaign, shot for Kenzo by British photographer Thurstan Redding against the backdrop of iconic Parisian locations, will appear in the first series released in June 2022.
To celebrate the launch, Hong Kong is opening a new pop-up store at Sogo Causeway Bay, allowing more consumers to experience the Poppy fashion vibes by walk-in.
Where: Sogo Causeway Bay Pop-Up store (Tel. 852 3188 5697): Shop G23, Sogo Department Store, Causeway Bay K11 Musea store (Tel. 852 2117 0981): Shop No. 013, G/F, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui Four Seasons store (Tel. 853 2899 8950): Shop 2815, The Shoppes at Four Seasons, Macau
Reach out via Kenzo official Whatsapp for further enquiries.