One Of Not Many: Vacheron Constantin
Sep 12, 2018
Vacheron Constantin’s new campaign featuring English artist, poet, vocalist, composer and musician Benjamin Clementine, English singer-songwriter James Bay, French designer, watchmaker and product designer Ora Ito and last but not least, American photographer Cory Richards celebrates their own individual achievements, which speak to the brand’s own 260 years of Fine Watchmaking and expertise.
Vacheron Constantin is the world’s oldest watch manufacturer, dating back to 1755, and has been continuing their proud heritage of pursuing watchmaking excellence and stylistic sophistication by passing the expertise down from generations of master craftsmen and connoisseur. Besides telling the time, watches are a great way to express your own individual character and personality. You can seriously tell a lot about a person by the watch they choose to wear.
The Maison has always had close relationships with artisans and connoisseurs across all industries, including music, design, exploration as well as photography, which is why each artist celebrated in the campaign were chosen to embody three different styles: the modern and contemporary Fiftysix, refined Patrimony and travel-inspired Overseas timepiece.
One question I would like to ask Vacheron Constantin for sure is: “Am I one of not too many?”
